I know that people have blogs for several different reasons and some use the blogs on a professional platform, while others type in brutally honest opinions on life that may or may not be the best idea if they don't want to anger any of their loved ones, or work colleagues. Yet, I'm starting to think these are the blogs that become successful.
I've been studying some successful blogs lately to figure out which traits make them so popular. I think that many personal blogs, which may inevitably become business blogs as well, hold very authentic material where readers appreciate the brutal honesty and relate to it. For example, a wildly popular mommy blog, www.dooce.com was featured recently on Oprah and tells the tales of the REAL sides to being a mom. She isn't afraid to let loose and say it like it really is. Now, here is the thing. Who does she have to worry about angering? Probably no one. What if, like me, you want to have a blog about life and work in your twenties. I'll inevitably be dying to tell some great stories about some jerk at work one day. Would that be a good idea? Probably not. I know it's always possible they could read the post and well, then I'd be in trouble.
So, if I want to be honest in my posts, to attract readers, yet I have to remain very constricted as those readers may not like what they see, I think I'm in a bind.
I can still write on millions of topics, but if the reader doesn't feel I am coming across as genuine, is it worth it?